Lead filter vocabulary
estimate_lead_pool, preview_lead_sample, save_target_filters and import_leads take the same
lead filters. Enumerated filters accept only the values below — anything else makes the whole
call fail validation. Free-text filters are listed at the end.
Countries
Section titled “Countries”countries — whole countries, as ISO 3166-1 alpha-2 codes. Each code covers the entire country; a
city or a region goes in places instead, with its country code.
ADAndorraAEUnited Arab EmiratesAFAfghanistanAGAntigua & BarbudaAIAnguillaALAlbaniaAMArmeniaAOAngolaAQAntarcticaARArgentinaASAmerican SamoaATAustriaAUAustraliaAWArubaAXÅland IslandsAZAzerbaijanBABosnia & HerzegovinaBBBarbadosBDBangladeshBEBelgiumBFBurkina FasoBGBulgariaBHBahrainBIBurundiBJBeninBLSt. BarthélemyBMBermudaBNBruneiBOBoliviaBQCaribbean NetherlandsBRBrazilBSBahamasBTBhutanBVBouvet IslandBWBotswanaBYBelarusBZBelizeCACanadaCCCocos (Keeling) IslandsCDCongo - KinshasaCFCentral African RepublicCGCongo - BrazzavilleCHSwitzerlandCICôte d’IvoireCKCook IslandsCLChileCMCameroonCNChinaCOColombiaCRCosta RicaCUCubaCVCape VerdeCWCuraçaoCXChristmas IslandCYCyprusCZCzechiaDEGermanyDJDjiboutiDKDenmarkDMDominicaDODominican RepublicDZAlgeriaECEcuadorEEEstoniaEGEgyptEHWestern SaharaEREritreaESSpainETEthiopiaFIFinlandFJFijiFKFalkland IslandsFMMicronesiaFOFaroe IslandsFRFranceGAGabonGBUnited KingdomGDGrenadaGEGeorgiaGFFrench GuianaGGGuernseyGHGhanaGIGibraltarGLGreenlandGMGambiaGNGuineaGPGuadeloupeGQEquatorial GuineaGRGreeceGSSouth Georgia & South Sandwich IslandsGTGuatemalaGUGuamGWGuinea-BissauGYGuyanaHKHong Kong SAR ChinaHMHeard & McDonald IslandsHNHondurasHRCroatiaHTHaitiHUHungaryIDIndonesiaIEIrelandILIsraelIMIsle of ManINIndiaIOBritish Indian Ocean TerritoryIQIraqIRIranISIcelandITItalyJEJerseyJMJamaicaJOJordanJPJapanKEKenyaKGKyrgyzstanKHCambodiaKIKiribatiKMComorosKNSt. Kitts & NevisKPNorth KoreaKRSouth KoreaKWKuwaitKYCayman IslandsKZKazakhstanLALaosLBLebanonLCSt. LuciaLILiechtensteinLKSri LankaLRLiberiaLSLesothoLTLithuaniaLULuxembourgLVLatviaLYLibyaMAMoroccoMCMonacoMDMoldovaMEMontenegroMFSt. MartinMGMadagascarMHMarshall IslandsMKNorth MacedoniaMLMaliMMMyanmar (Burma)MNMongoliaMOMacao SAR ChinaMPNorthern Mariana IslandsMQMartiniqueMRMauritaniaMSMontserratMTMaltaMUMauritiusMVMaldivesMWMalawiMXMexicoMYMalaysiaMZMozambiqueNANamibiaNCNew CaledoniaNENigerNFNorfolk IslandNGNigeriaNINicaraguaNLNetherlandsNONorwayNPNepalNRNauruNUNiueNZNew ZealandOMOmanPAPanamaPEPeruPFFrench PolynesiaPGPapua New GuineaPHPhilippinesPKPakistanPLPolandPMSt. Pierre & MiquelonPNPitcairn IslandsPRPuerto RicoPSPalestinian TerritoriesPTPortugalPWPalauPYParaguayQAQatarRERéunionRORomaniaRSSerbiaRURussiaRWRwandaSASaudi ArabiaSBSolomon IslandsSCSeychellesSDSudanSESwedenSGSingaporeSHSt. HelenaSISloveniaSJSvalbard & Jan MayenSKSlovakiaSLSierra LeoneSMSan MarinoSNSenegalSOSomaliaSRSurinameSSSouth SudanSTSão Tomé & PríncipeSVEl SalvadorSXSint MaartenSYSyriaSZEswatiniTCTurks & Caicos IslandsTDChadTFFrench Southern TerritoriesTGTogoTHThailandTJTajikistanTKTokelauTLTimor-LesteTMTurkmenistanTNTunisiaTOTongaTRTürkiyeTTTrinidad & TobagoTVTuvaluTWTaiwanTZTanzaniaUAUkraineUGUgandaUMU.S. Outlying IslandsUSUnited StatesUYUruguayUZUzbekistanVAVatican CityVCSt. Vincent & GrenadinesVEVenezuelaVGBritish Virgin IslandsVIU.S. Virgin IslandsVNVietnamVUVanuatuWFWallis & FutunaWSSamoaYEYemenYTMayotteZASouth AfricaZMZambiaZWZimbabwe249 · Country
Location scope
Section titled “Location scope”locationScope — whose address countries, places and excludedPlaces filter on: CONTACT for
where the person is, COMPANY for where the company is registered. It narrows nothing on its own.
CONTACTContactCOMPANYCompany2 · Value
Departments
Section titled “Departments”departments — the department the champion works in.
ENGINEERINGEngineeringFINANCE_AND_ADMINISTRATIONFinance and administrationHUMAN_RESOURCESHuman resourcesIT_AND_ISIt and isMARKETINGMarketingOPERATIONSOperationsSALESSalesSUPPORTSupportOTHEROther9 · Value
Seniority levels
Section titled “Seniority levels”seniorityLevels — how senior the champion is.
OWNEROwnerPARTNERPartnerEXECUTIVEExecutiveCHIEF_OFFICERChief officerVICE_PRESIDENTVice presidentDIRECTORDirectorMANAGERManagerSENIORSeniorMID_SENIOR_LEVELMid senior levelASSOCIATEAssociateENTRY_LEVELEntry levelINTERNSHIPInternshipUNPAID_INTERNSHIPUnpaid internship13 · Value
Industries
Section titled “Industries”includedIndustries keeps only these industries; excludedIndustries leaves them out.
AGRICULTURE_AND_MININGAgriculture and miningBUSINESS_SERVICESBusiness servicesCOMPUTERS_AND_ELECTRONICSComputers and electronicsCONSUMER_SERVICESConsumer servicesEDUCATIONEducationENERGY_AND_UTILITIESEnergy and utilitiesFINANCIAL_SERVICESFinancial servicesGOVERNMENTGovernmentHEALTHCARE_PHARMACEUTICALS_AND_BIOTECHHealthcare pharmaceuticals and biotechMANUFACTURINGManufacturingMEDIA_AND_ENTERTAINMENTMedia and entertainmentNON_PROFITNon profitOTHEROtherREAL_ESTATE_AND_CONSTRUCTIONReal estate and constructionRETAILRetailSOFTWARE_AND_INTERNETSoftware and internetTELECOMMUNICATIONSTelecommunicationsTRANSPORTATION_AND_STORAGETransportation and storageTRAVEL_RECREATION_AND_LEISURETravel recreation and leisureWHOLESALE_AND_DISTRIBUTIONWholesale and distribution20 · Value
Sub-industries
Section titled “Sub-industries”subIndustries keeps a niche narrower than an industry — Medical Practice rather than all of
healthcare; excludedSubIndustries leaves one out. Send sub-industries instead of
includedIndustries, never with it: the provider adds a sub-industry to a whole industry instead of
narrowing it.
DairyFarmingFisheryFood & BeveragesFood ProductionMining & MetalsPaper & Forest ProductsRanchingTobaccoAlternative Dispute ResolutionAnimationBusiness Supplies and EquipmentDesignEnvironmental ServicesEvents ServicesExecutive OfficeFacilities ServicesFund-RaisingGraphic DesignHuman ResourcesImport and ExportIndividual & Family ServicesInformation ServicesInternational Trade and DevelopmentLaw PracticeLegal ServicesManagement ConsultingMarket ResearchMarketing and AdvertisingOutsourcing/OffshoringProfessional Training & CoachingProgram DevelopmentPublic Relations and CommunicationsPublic SafetySecurity and InvestigationsStaffing and RecruitingThink TanksTranslation and LocalizationWriting and EditingComputer GamesComputer HardwareComputer NetworkingConsumer ElectronicsSemiconductorsConsumer GoodsConsumer ServicesEducation ManagementE-LearningHigher EducationPrimary/Secondary EducationResearchOil & EnergyRenewables & EnvironmentUtilitiesAccountingBankingCapital MarketsFinancial ServicesInsuranceInvestment BankingInvestment ManagementVenture Capital & Private EquityDefense & SpaceGovernment AdministrationGovernment RelationsInternational AffairsJudiciaryLaw EnforcementLegislative OfficeMilitaryMuseums and InstitutionsPublic PolicyAlternative MedicineBiotechnologyHealth, Wellness and FitnessHospital & Health CareMedical DevicesMedical PracticeMental Health CarePharmaceuticalsVeterinaryAutomotiveAviation & AerospaceChemicalsElectrical/Electronic ManufacturingFurnitureIndustrial AutomationMachineryMechanical or Industrial EngineeringPlasticsRailroad ManufactureShipbuildingTextilesBroadcast MediaMedia ProductionMotion Pictures and FilmMusicNewspapersOnline MediaPrintingPublishingCivic & Social OrganizationLibrariesNon-Profit Organization ManagementPhilanthropyPolitical OrganizationReligious InstitutionsArts and CraftsNanotechnologyArchitecture & PlanningBuilding MaterialsCivil EngineeringCommercial Real EstateConstructionGlass, Ceramics & ConcreteReal EstateApparel & FashionCosmeticsLuxury Goods & JewelryRetailSupermarketsComputer & Network SecurityComputer SoftwareInformation Technology and ServicesInternetTelecommunicationsWirelessAirlines/AviationLogistics and Supply ChainMaritimePackage/Freight DeliveryPackaging and ContainersWarehousingTransportation/Trucking/RailroadEntertainmentFine ArtGambling & CasinosHospitalityLeisure, Travel & TourismPerforming ArtsPhotographyRecreational Facilities and ServicesRestaurantsSporting GoodsSportsWine and SpiritsWholesale147 · Value
Revenue bands
Section titled “Revenue bands”revenueBands — yearly revenue brackets, in US dollars.
UP_TO_1MUp to 1mFROM_1M_TO_10MFrom 1m to 10mFROM_10M_TO_50MFrom 10m to 50mFROM_50M_TO_100MFrom 50m to 100mFROM_100M_TO_250MFrom 100m to 250mFROM_250M_TO_500MFrom 250m to 500mFROM_500M_TO_1BFrom 500m to 1bABOVE_1BAbove 1b8 · Value
Headcount bands
Section titled “Headcount bands”headcountBands — employee-count brackets. Prefer headcountMin / headcountMax with numbers of
your own; never send both.
UP_TO_25Up to 25FROM_25_TO_100From 25 to 100FROM_100_TO_250From 100 to 250FROM_250_TO_1000From 250 to 1000FROM_1K_TO_10KFrom 1k to 10kFROM_10K_TO_50KFrom 10k to 50kFROM_50K_TO_100KFrom 50k to 100kABOVE_100KAbove 100k8 · Value
Funding stages
Section titled “Funding stages”fundingStages — rounds the companies have raised. A company that never raised matches none, so a
stage filter silently drops bootstrapped markets.
ANGELAngelPRE_SEEDPre seedSEEDSeedPRE_SERIES_APre series aSERIES_ASeries aPRE_SERIES_BPre series bSERIES_BSeries bPRE_SERIES_CPre series cSERIES_CSeries cPRE_SERIES_DPre series dSERIES_DSeries dSERIES_ESeries eSERIES_FSeries fSERIES_GSeries gSERIES_HSeries hSERIES_ISeries iSERIES_JSeries j17 · Value
Company events
Section titled “Company events”companyEvents — recent company news to require. The provider gives no date for these: never
assume how recent they are.
RECEIVES_FINANCINGReceives financingHIRESHiresEXPANDS_OFFICESExpands officesGOES_PUBLICGoes publicACQUIRESAcquiresRECOGNIZEDRecognizedCLOSES_OFFICESCloses officesIS_DEVELOPINGIs developingHAS_ISSUESHas issuesPROMOTESPromotesOPENS_NEW_LOCATIONOpens new locationRECEIVES_AWARDReceives awardINVESTS_IN_ASSETSInvests in assetsSIGNS_NEW_CLIENTSigns new clientINCREASES_HEADCOUNTIncreases headcountINVESTS_IN_COMPANYInvests in companyINTEGRATESIntegratesEXPANDS_FACILITIESExpands facilitiesSELLS_ASSETSSells assetsIDENTIFIED_AS_COMPETITORIdentified as competitorDECREASES_HEADCOUNTDecreases headcountEXPANDS_EXISTING_OFFICESExpands existing officesFILES_SUITFiles suitMERGESMerges24 · Value
Free-text filters
Section titled “Free-text filters”| Filter | Takes |
|---|---|
places, excludedPlaces |
Objects { "city", "region", "country" } — a city, a region or both, and the ISO country code. excludedPlaces only cuts a place out of a wider one. |
jobTitles, excludedJobTitles |
Job titles, matched by substring, written as people of that market write them. |
headcountMin, headcountMax |
Whole numbers of employees, 1 or more. |
technologies |
Software the companies use, by product name (HubSpot, Shopify…). An unknown name returns zero leads without an error. |
companyWebsites |
Bare domains (acme.com) of the very companies to search. |
lookAlikeWebsite |
One bare domain: returns companies like it. |
keywords, excludedKeywords |
Words found in the company’s name or description — never the person’s title. One word or exact phrase per item. |
hiringFor |
Jobs the companies are hiring for right now, as their postings title them. |